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Broca Networks & Synavant Form Alliance To Deploy Speech Driven Call Reporting Service Broca Networks Limited, a speech application provider and SYNAVANT (NASDAQ: SNVT), global pioneer of pharmaceutical Customer Relationship Management (CRM) solutions, have developed an alliance to launch the UK’s first speech driven voice call reporting service, branded SynVocallSM. Broca and SYNAVANT have signed a distribution agreement giving SYNAVANT marketing and sales exclusivity for the European pharmaceutical and healthcare markets. The Service SynVocallSM has been designed to maximise productivity and efficiency of medical sales forces. This application allows users to enter reports directly into the corporate database over the ‘phone. Using speech recognition and text-to-speech technology, users are guided through a cleverly designed dialogue enabling them to input the information accurately and efficiently, easing paperwork loads and enabling management to have immediate access to sales call, meeting and administration reports. The system will be launched in the UK during Q1 2003. The Technology The service uses VoiceXML, the emerging standard for voice-recognition applications throughout the world. It is the first voice call reporting service designed specifically for the pharmaceutical sector that uses both advanced speech recognition and text-to-speech technology. The user dials in and the call is answered at Broca Networks’ secure hosting centre. Callers are identified by their allocated telephone number and then use a pin number to enter the system; the caller’s speech is converted into text and entered directly into the corporate database. Information is repeated back using a text-to-speech engine to ensure the data collected is correct. After submitting sales call, meeting and administration reports, the caller hangs up. This information is immediately available to those requiring access. The speech recognition software is compatible with 27 languages. "Our sole focus at Broca is to deploy speech technology solutions that work well, and provide immediate benefits for the user. Our voice call reporting services not only provide major business benefits for our customers (productivity, responsiveness, and rapid market feedback) but they make administration and call reporting so easy that sales forces might even enjoy it!" commented Brian Corbett, CEO of Broca Networks. "SYNAVANT is an established supplier of CRM solutions to the pharmaceutical industry and by partnering with them, we are able to provide applications that deliver real solutions to increase efficiency and productivity within pharmaceutical companies. SYNAVANT’s sector expertise is crucial in helping us to deploy a really useful and effective service." About Broca Networks Broca designs, deploys and hosts cost effective speech technology solutions to fulfil key business needs. Broca is focused on delivering robust and scalable applications and services for our customers in the areas of Enterprise Efficiency, Contact Centres, and the VoiceWeb. Broca provides a full service from project identification, analysis, design, deployment, hosting and maintenance. At Broca, speech recognition is seen as a natural and essential progression in communication. Current speech technology provides a robust and scalable solution for business requirements across most industries. Broca Networks has developed a framework that enables customers to apply speech technology to deliver real solutions that will increase efficiency in day-to-day business. Speech driven applications and services offer an additional and effective channel to market, maximising service offerings to customers, suppliers and employees. Broca Networks was established in 2000 and listed in the Sunday Times Tech Track "One to Watch" 2002 About SYNAVANT SYNAVANT Inc. guides biopharmaceutical and healthcare companies globally to greater business success by accelerating the adoption of advances in healthcare around the world. SYNAVANT accomplishes this by designing, building and supporting a wide range of knowledge-based solution sets, that bring together leading-edge technology, proven data management competence, a full range of specialist services and over 30 years of healthcare expertise. Its comprehensive, global solutions include pharmaceutical Customer Relationship Management (CRM) and eBusiness applications, interactive marketing, server and database management, dedicated local help line support, training, telemarketing, sample management, and product-recall services. SYNAVANT is headquartered in Atlanta, GA, USA and has offices in 21 countries. Additional information is available at http://www.synavant.com.
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